Coach Collaboration

Bag c/o Coach | Dress | Shoes | Sunglasses | Bracelet and here

True story: when I received an email asking if I wanted to collaborate with Coach and become one of their Spring Campaign Influencers, I initially thought it was spam. I actually forwarded the email immediately to a close blogger friend to evaluate it for me. It seemed legit to us, but when Coach sent over an actual contract, I had a serious pinch-me moment. I couldn't believe this huge and amazing brand had actually found me on Instagram and reached out to me. The moral of the story is never underestimate yourself! Looking back on it now, I'm actually a little disappointed in myself for how shocked I was. I had been so caught up in my number of followers, I didn't take into consideration the largest asset in social media and blogging today: engagement. {This is also why it's so important to grow a slow and 100% authentic and organic following, but more on that in a future post!} 

Not only has this collaboration made me realize the value of my brand and social platforms but it also made me value myself personally and realize how far I've come. I mentioned on Instagram earlier this week, but when I got my first ever job in high school, I saved up my paychecks to buy myself a Coach handbag {the one with the 'C's' all over it, if you started high school in the late 90's you probably know the one I'm talking about!}. It was the bag all the cool girls had and I just had to have it. I remember working so hard toward that goal, and now as I sit here and type this post I'm appreciating my hard work paying off again. I think as a blogger it's so easy to be influenced by numbers- how many followers you have, how many likes you're getting, etc. -but blogging really isn't about that today since many people just purchase those things. I've come to realize that blogging, and being any type of digital influencer, is 100% about the content you're single-handedly curating and the value that brands see you bringing to the table. I'm so proud of the brand I've built for myself and I never want numbers to be the metrics I use to measure my success. It's opportunities like this that I'm really proud of. If any of you other girl bosses have similar stories, please share in the comments section!

You can shop my look below: